LAHORE – For the first time in Pakistan, the World’s Biggest Book Sale – the Big Bad Wolf Book Sale is coming to Lahore this April! Be ready to experience a staggering collection of more than one million brand-new English language books at an astonishing 50% – 90% discount. Doors will open at 9.00am on April 19, 2019 and close at 11.59pm on April 29, 2019. Taking place at Hall 3, Lahore Expo Centre, the entrance to the sale will be free.
The Big Bad Wolf Book Sale is known for enjoyable, round-the-clock book shopping and this event will be the first chance for Pakistanis to experience a 24-hour book sale. If you are keen to be one of the first people in the country to enter the Sale, passes to the Sale’s VIP Day will be up for grabs soon via contests on the Big Bad Wolf’s Book Sale’s social media pages. The VIP Day gives pass holders, the opportunity to enter the Sale one day before its official opening to general public on April 18 to hunt for their favourite books.
“Our vision of bringing The Big Bad Wolf Book Sale to Lahore will soon be a reality,” said Andrew Yap, Founder of the Big Bad Wolf Book Sale. He further added, “The Big Bad Wolf Book Sale Lahore aims to promote a culture of reading through affordable brand new books and there is a clear demand for such books in this region. By making millions of high-quality, English books accessible, we aim to ignite imaginations, foster creative thinking and help empower the future generations of Pakistan.”
Following official data from UNESCO, the literacy rate in Pakistan amongst the population aged 15 years and older has steadily increased, from nearly 25% in 1980 to almost 60% in 2018. Such a growing generation of young and literate youth will certainly find a potential opportunity at the Big Bad Wolf Book Sale Lahore 2019 to enjoy easy and affordable access to a wide range of world class literature.
The Big Bad Wolf Book Sale is the biggest book sale in the World, successfully attracting hundreds of thousands of book lovers, occasional readers, students, families and avid shoppers around the World. The book sale also offers generous discounts to delighted book lovers. Readers can find bestsellers, fiction, romance, crime, thriller, non-fiction, novels, business books, art and design titles, cookbooks, and many more.
Parents will be pleased to know that there is also an assortment of children’s books, including storybooks, activity books, board books, colouring books, picture books, and interactive books.
The Big Bad Wolf Book Sale is also Asia’s exclusive seller of the Little Hippo Augmented Reality (AR) books. Using cutting-edge AR technology to revolutionise reading for the next generation, children are able to read, play and learn through the Little Hippo AR books. The Little Hippo AR books or commonly known as magic books come to life as the character speak, dance and sing getting children more excited to read and learn. Find a range of classic children’s stories such as Cinderella, Little Red Ridding Hood, and Goldilocks and the Three Bears.
“There will be a lot of books at the Big Bad Wolf Book Sale Lahore and everyone is invited to come and experience it for themselves” said Awais Akhtar Butt, Director of Big Book Private Limited, organisers of the Big Bad Wolf Book Sale Lahore 2019.
Founded in 2009 in Kuala Lumpur, the Big Bad Wolf Book Sale has been to multiple cities in the last decade, including Dubai, Jakarta, Manila, Cebu, Colombo, Bangkok and Taipei. Lahore’s very own Big Bad Wolf Book Sale will reflect its commitment to its mission: ‘Changing the World One Book at a Time’. Readers of all interests, financial status or age groups can expect to find bestsellers, novels, business books, art and design titles, cookbooks and a wide range of children’s books from augmented reality to activity books.